In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing — Theodore Roosevelt
It is well recognised that one of the top challenges (if not THE top challenge…
I felt compelled to write this blog article based on a fascinating discussion I took part in recently with top German business partners on lead generation and qualification. The question proposed was this:
Is BANT (Budget, Authority, Need, Timeline…