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We’re delighted to let you know that the release of Sage CRM 2021 R2 is available with Sage UKI from Friday 27 th August 2021.
What's New in Sage CRM 2021 R2?
Enhanced screens and lists for new installs
Configurable choice of pipeline style
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As mentioned in the previous post, at this point in this series we are going to do a quick "refresher" on some of key messages around integrated email marketing, take a quick look at some key in-product screens before analysing the demo data.
Why integrated…
When the figures from your campaigns start coming back, it is inevitable that ROI discussion will be a central topic, particularly with senior management. While it would be foolish to diminish the importance of ROI (particularly with those who are providing…
An equally important part of the analysis phase of email marketing is to undertake a review of the campaign performance. This is from an organisational and delivery perspective, metrics don't really play a part in this process.
With this in mind, it…
Further to the previous post introducing email marketing metrics, this week we are going to take a look at the principles surrounding the top 3 - clickthrough, open and deliverability.
Clickthrough Rate:
The most tracked email metric is click-through…
At this point in the email marketing programme cycle, you will hopefully have sent your first campaign! You may or may not have chosen to implement automation as part of this process; regardless it is vital now that you have built in some time to do the…
In the final part of this section on maximising automation potential, we will focus on driving users to generate content, exploiting cross-sell opportunities in transactional mail and targeting customers who don't complete purchases online.
Drive user…
Hi there,
In a previous post we took a brief look at implementing a welcome programme as part of your automated campaign. We also highlighted the importance of understanding your customer sales lifecycle. At this point you will be in a position to start…
A welcome programme is an automated set of activities that are designed to guide a prospect through the initial phases of interaction with your organisation. Remember, at this point the individual has agreed to sign up for more information and has therefore…
In a previous post we took a look at a hypothetical customer lifecycle and mapped 4 stages that the customer (generally speaking) could move through. Unfortunately for email marketers however, the customer journey is rarely quite as linear as that!
…
"Q: What is the most important objective for email marketing in the coming year and why?
A: Timing emails with content that is relevant to where the prospect/lead is in the sales cycle."*
Every business has a different customer and sales lifecycle…
Implementing automated marketing into your campaign is a decision that has to be carefully considered. The benefits in terms of increased ROI are tangible and real (if done correctly), however there are considerable challenges. These include aligning…
When thinking about building up your list, there are two areas you need to look at.
Firstly look outside your email marketing system. This could be, for example, via networking, tradeshows, seminars or other events. There is also potential within your…
According to the "Direct Marketing Association"*, good list management facilitates message delivery and more importantly will help build consumer trust. In that respect, sending e-mail to addresses that don't or no longer exist is regarded as the type…
"The biggest factors in improving deliverability, 64% said clean up-to-date lists, with relevance at 52% and sender reputation at 42%. - Econsultancy "Email Marketing Census 2011" (2011)"
At this point in the email marketing programme, you will have…
At this point in the journey through the email marketing programme, you will (hopefully!) have picked up some useful tips on how to maximise the impact of your mail content, layout and design.
To finish up we will take a quick look at the key points…
As we come to the end of this blog series on email marketing "Layout and Design", we'll finish up by taking a look at the content section and focus briefly on subject lines. A final blog will follow with a summary of the key points under this topic. …
To follow on from the previous post on personalisation and mobile devices in your email layout, we finish up this mini-blog series on layout by looking at one of the more advanced tools you can use - heatmaps .
Heatmap and Layout:
One of the more…
To follow on from the previous post on graphic versus text in your email layout, let's take a look at some other key points around personalisation and mobile devices .
Personalisation:
From greeting and subject lines to whole content blocks, personalisation…
To follow on from the previous post on HTML and rendering in your email layout, let's take a look at some other key points around graphic versus text.
Graphic versus Text:
According to Marketing Sherpa* only 33% of those surveyed in 2010 had images…
A key component of successful emails is of course your layout. Whatever is displayed in the preview pane, or written in the subject line, is going to decide whether the dialogue with your organisation will continue, or your mail ends up in the trash can…
The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing…
Today we're going to take a brief look at template choice and design. Once you have decided on the design type, this step is important as your template is the architecture that will hold your email content. There are no rules to say that one template…
Moving on from our previous post , let's talk about lifestyle modelling.
There are a number of ways in which you can use the data that you hold on your customers to build up a more accurate picture of the type of lifestyle and habits they are likely…
Moving on from our last post on basic profiling, let's look at increasing the sophistication.
A powerful way of segmenting your database is to look at 'click behaviour' as well as browsing or purchase history.In comparison to profile based segmentation…