Sage Customer - The Cupcake Girls - Heather White & Lori Joyce

Less than one minute read time.

To successfully run a business with your best friend, you have to like each other (a lot) and love what you do.

Heather White and Lori Joyce have the recipe down pat. They met working retail in Victoria, BC, when they were just 15 years old and often talked about what it would be like to own a company together someday. Time had other plans; after high school, Heather moved to Calgary to work in the fashion industry (putting that retail experience to work), and Lori went on to earn her degree in animal biology (…which had little to do with retail). Eventually, they both moved onto sales jobs in various industries, their teenage dream of company ownership fading into the past.

That’s how Cupcakes by Heather & Lori was born.

Listen to the full podcast here.