Across 3 episodes, we talk with Zainab Salihi, CRM Practice Leader, from BAASS Business Solutions and their customer Dennis Donovan of Belmont House, a charitable, non-profit, home for seniors offering long-term care and retirement living, both of whom are based in Toronto, Canada.

In this episode, Dennis explains the business needs of a long-term care home & Zainab lays out how they first began their discussions of how Sage CRM could meet those needs.