Across 3 episodes, we talk with Zainab Salihi, CRM Practice Leader, from BAASS Business Solutions and their customer Dennis Donovan of Belmont House, a charitable, non-profit, home for seniors offering long-term care and retirement living, both of whom are based in Toronto, Canada.

In this episode, Zainab talks about the challenges of employee "buy-in" brought on when systems changes, Dennis considers his value-add to buyers in the long-term health care sector and reflects on their financial & systems operating challenges.