The current global health crisis has presented businesses with the toughest economic conditions seen for decades.
While countries work towards re-opening their economies in some fashion over time while balancing the needs of lockdown to suppress…
Have you ever stopped to think what 'new product development' roles actually do? Often, it is to predict & shape the future - what will sell? What's the next big thing? Which tends to summarise into one big question for a business: What to buy, build…
The previous post introduced the challenges of segmentation. Let's now talk about harnessing objectives.
It's vital you set yourself some overall objectives for segmentation. Start by thinking about your business: What the key factors of success are…
The previous post was the final piece that looked at strategicc readiness for email marketing. This week we move on to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft…
Companies turn to CRM tools and strategies for many reasons. Typically it's an initiative that aims to gather more information, thus providing a better service and, hopefully, a loyal customer. It's the often quoted "360 Degree View" mantra.
Criticisms…
My last post focused on employee engagement & how that intersects with a CRM strategy. In particular, I made a strong point that every CRM strategy needs to be company-wide & have employees at its' heart.
A few readers commented on that post and the…
Last time, I wrote about how & where social media interacts with a business' CRM strategy.
For this post, I wanted to move into an area of great personal interest to me - executing a CRM strategy so that everybody really "gets it". In particular, I…
Many businesses are still spending hours worrying about compliance, admin and the future. The benefit of having a Sage Business Care plan is that you'll have access to support. Providing this service to our users comes with a sense of responsibility,…
Did you know that there is a Sage Accounting Blog?
The blog currently focuses on the following categories:
Growth & Customers
Money Matters
People & Leadership
Strategy, Legal & Operations
Technology & Innovation
Trends & Insights
…
You either hated it, loved it, or momentarily became obsessed with it. However, there’s no denying that Mayweather vs McGregor was an entertaining spectacle that captivated the world over, and turned many ordinary, peace-loving individuals into hardcore…
A good Business Intelligence solution will give your company a competitive advantage, and there are many compelling reasons why all business owners should make it a priority to invest in one. Here are the top three:
Reason 1: Automate reporting processes…
What does it mean to be CX Ready? Is your product or service ready to provide the best Customer Experience? How do you know? How does your company track tasks related to CX Readiness?
Whether your organization has 1, 10, or 1000 employees, customer…
As Benjamin Franklin said "If you fail to plan, you're planning to fail". Sage Alchemex’s Strategy, Finance and Operations Director, Sean Elliott talks about their strategy for the new fiscal year, FY2015 in his latest blog article. Take a look , it could…