Moving on from our previous post , let's talk about lifestyle modelling.
There are a number of ways in which you can use the data that you hold on your customers to build up a more accurate picture of the type of lifestyle and habits they are likely…
Moving on from our last post on basic profiling, let's look at increasing the sophistication.
A powerful way of segmenting your database is to look at 'click behaviour' as well as browsing or purchase history.In comparison to profile based segmentation…
The previous post looked at sources of data - now we move on to segmentation approaches, specifically the three different forms of segmentation ( profile, behaviour and lifestyle ).
Profile based segmentation tends to be the simplest & most commonly…
The previous post looked at brand alignment and important consideration on your tactical activities. Let's move on to analysis of your email marketing strategy.
An important part of forming your strategy will be to conduct a SWOT analysis. If you are…
The previous post talked about thinking & setting key performance indicators (KPIs) - this time, I am talking about aligning your program with your brand.
"Nearly a third of survey respondents (32%) said they have stopped doing business with at least…
Building on my previous blog entry, let's take a look at what the steps in your email marketing programme mean in a little more detail.
Strategy
A consistent & long-term strategy is essential for successful email marketing. After all, if there is…
Hi all,
We are running v. 7.3b and attempting to use the Mailchimp integration. I have poured through all of the documentation, online articles, and videos and have not been able to find the answer to the simplest question.
We want to be able to…