In the last part we looked at 3 quick tips that focused on terminology, business objectives and business outcomes:
Tip 1 — don't mention CRM (if you're not comfortable with the term)
Tip 2 - the IRACIS concept
Tip 3 — problems, solutions, benefits…
Every day, small and medium-sized business owners are looking for ways to improve & grow their business. Many hours are invested in brainstorming, talking to customers and analysing competitive offerings. It is not uncommon that at some point in the process…
The previous post introduced the challenges of segmentation. Let's now talk about harnessing objectives.
It's vital you set yourself some overall objectives for segmentation. Start by thinking about your business: What the key factors of success are…
The previous post was the final piece that looked at strategicc readiness for email marketing. This week we move on to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft…