To follow on from the previous post on HTML and rendering in your email layout, let's take a look at some other key points around graphic versus text.
Graphic versus Text:
According to Marketing Sherpa* only 33% of those surveyed in 2010 had images…
A key component of successful emails is of course your layout. Whatever is displayed in the preview pane, or written in the subject line, is going to decide whether the dialogue with your organisation will continue, or your mail ends up in the trash can…
The newsletter is one of the most valuable email marketing tools. It is highly flexible and allows the sender to build a dialogue with the recipient in a non-intrusive manner. Therefore it is usually the format used in the "awareness" phase of email marketing…
Today we're going to take a brief look at template choice and design. Once you have decided on the design type, this step is important as your template is the architecture that will hold your email content. There are no rules to say that one template…
Before designing your email you will hopefully have consulted internally on the campaign objectives and ensured your creative ideas are aligned with the brand direction. Now it is time to turn to the type of email you are going to send, and then decide…
As mentioned previously in the "Email Marketing Strategy" article, we are now living in an email-dependent society where customers are bombarded by an array of electronic communications, 89% of which is spam. Therefore it is critical that the design and…
Moving on from the previous post, it is important now to turn some of this theory into practice and take a look at implementation.
Once you have chosen your segments you need to consider the different methods available for using these segments. Some…
The previous post introduced the challenges of segmentation. Let's now talk about harnessing objectives.
It's vital you set yourself some overall objectives for segmentation. Start by thinking about your business: What the key factors of success are…
The previous post was the final piece that looked at strategicc readiness for email marketing. This week we move on to an area of huge importance to the success of an email marketing programme - segmentation. Segmentation is the method by which we craft…
This post speaks to the idea of assessing KPIs (Key Performance Indicators) in the context of an email marketing programme.
Any KPI / metric employed should be business focused , not operationally driven. However operational metrics will help refine…
I'm sure many of you have been in this position: you craft a beautiful, logical, well thought through email which is due to be sent to a large stakeholder list. Then you hit send. After a few seconds you experience that moment we all dread - "did I forgot…
Following on from my blog about viewing the results of our E-marketing Campaign ; now we look at how you can use those results to create a more targeted and effective marketing strategy.
We've already seen how we create an E-marketing Campaign and…
OK so you've spent time developing your template, proofing your text and making sure that you've included all of your desired recipients in your group. You then send your E-marketing e-mail out into the ether and hope that people have read it! Right?…
One of the key features of the Sage CRM v7.1 release is Sage E-marketing for Sage CRM . In my previous blog article , I explored how e-marketing can benefit a company and how it should be included as an integral part of a company's marketing activity…
Hi,
We've been asked by quite a few of our clients about how Sage CRM addresses email opt-in requirement which the opt-in consent must be acquired in order to send emails to recipients.
Is there any planned enhancement in future Sage CRM release to…
We are using Sage CRM 7.1 SP2 with E-Marketing (Swiftpage). There are a lot of analysis about clicks, bounced emails etc. but how could we find out, how many recipients have clicked the unsubscribed link within one campaign?
Thanks and best regards…
Hi
i am built workflow and the write the following code in summary .net page
base .UseWorkflow = true ;
base .AddWorkflowButtons( "Lease" );
but the workflow buttons not appear and when try to see the workflowid in the custome entity table there…
Hi
i am create custome entity .net api and then i create tab "Document" and System Act: librarylist but it back for me all document when add new document and its go out entity
how can i add document tab ???
thanks
Hi guys,
Does anyone know how to manage several opt-out lists in SageCRM with the swiftpage integration (7.1sp1 or later)?
With the integration we can click in the footer of the mail in order to be opted out of any emails. It means you won't receive…
Hello Everyone,
1. how can we create list of recipients for E-Marketing Campaign?
2. how to create Email Templates and import them into SAGE?
3. what is Implement personalization and Tracking?
4. how to Send an email Blast?
5. Generate Non-Customer…
Good Morning. I have a 7 page Word doc of Marketing material in full color with pictures and I cannot figure out how to convert it into an email
template without losing everything except for the text in the cover letter....all color, all marketing material…
Anyone out there know much about how Sage CRM Emarketing works? We have Sage CRM with Emarketing enabled, and use Swiftpage to manage all of our emarketing templates.
Unfortunately, I am a bit confused as to some of the functionality of Emarketing side…
