How does the Mailchimp <> CRM integration handle external subscribers?

Hi all,

we are planning to extend our Sage CRM system with the mailchimp feature. One thing I don’t understand is how the synchronization of external opt-ins or contacts into Sage CRM works.

With external opt-ins I mean for example if a person clicks on the registration button for our newsletter on our website. Will this contact be synchronized with CRM? And how?

 

Thank you very much

Alex

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    Hi Alex,

    No, it's one way in that sense, CRM is your source data - using groups you then send information to MailChimp for your email. 

    If people are going to your website to fill in information because they want to log some interest, then that form needs to populate CRM (e.g. a Lead record) not MailChimp, so that the information exists in CRM for you to then pass onto MailChimp 

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  • 0

    Hi Alex,

    No, it's one way in that sense, CRM is your source data - using groups you then send information to MailChimp for your email. 

    If people are going to your website to fill in information because they want to log some interest, then that form needs to populate CRM (e.g. a Lead record) not MailChimp, so that the information exists in CRM for you to then pass onto MailChimp 

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