Display of TOP content different for CRM objects and ASP or .Net pages

Hello team,

have the following problem with the display of TOP content.
It should be displayed as shown here with the FAV icon and extended information on the right.

This works in the ASP file and in .Net

  

But if I now go and attach an crm object that I created in the administration like here:

 

   

Then my TOP content looks like this

   

Without FAV icon and without extended informations.
But with telephone numbers in the person and company link.
Can you tell me how I can solve this problem?

Greeting Sven