| Talking CRM | Episode 3 with Blytheco's Basil Malik | Sage Advice podcast series |

 Across three episodes, Jeff Richards & David Beard from the Sage CRM team, talk to Basil Malik, CRM Practice Leader of leading North American partner, Blytheco. In this episode, Basil talks about the value of integrating front & back-office systems, with examples of processes and data flows that can be improved between accounts and CRM.