If you are implementing a new CRM tool, then you will want the best from your investment. A CRM tool isn't just about software; it’s about the people that use it and the attitude and culture of the business within which it operates.

Well trained, knowledgeable staff are key to getting the most from any CRM implementation.  Having re-read a post from 2020, I thought Jeff Richards' commentary offered up useful ideas from his experience in developing & delivering training programs. 

It's worth taking a look at those 10 tips again