Marketing is often viewed as a discretionary expense by accountants and in tough times, many businesses are tempted to reduce, and in some cases eliminate, their marketing spend. However, businesses that work on keeping their brands alive during these challenging times are more likely to be perceived as successful and resilient. The successful businesses will be those that focus marketing spend on activities that offer proven ROI. With careful planning and the right technology, these organisations can ensure they are well-placed to take advantage of a more fluid marketplace where customers are in a "different place" than before.
How Sage CRM Can Help
Sage CRM provides tools for marketing teams to plan, execute and audit marketing campaigns.
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