Preparing for the Upturn: Bringing it all Together

Businesses have very different sales cycles and operating structures but the customer is at the centre of each and every operation. Investing in a Customer Relationship Management (CRM) solution provides businesses with instant capabilities for automating sales force management, marketing campaign management and customer service management. Core CRM functionality such as opportunity management can improve the effectiveness of the sales team while the marketing functionality outlined in this paper allows the marketing department to focus on the most profitable customer segment.
Customising the solution to internal business processes to ensure a consistently exceptional customer experience can enhance every customer encounter and enable the company to nurture long and profitable relationships with each and every customer.
Sage CRM effectively addresses business requirements and equips organisations with the tools they require to navigate their business in, around, and out of the current world situation. Companies who see this challenging environment as an opportunity to redefine their business model and processes, will not only survive but may be able to accelerate out of the downturn.