How to Choose a CRM System - part 2 of 5
In our first post, we looked at the process of Getting Started with your CRM project.
For this post, look at understanding the Core Components of CRM
CRM helps to increase productivity across your marketing, sales and support functions. By understanding the ways CRM can improve your company's effectiveness, you can better communicate those benefits to key decision makers.
Marketing Automation
• Develop, target and implement campaigns
• Manage and analyse marketing budgets
• Maintain lists and track responses
• Analyse campaign results
Read more about how Sage CRM's marketing functionality can help any business
Sales Force Automation
• Perform analysis to ensure time and energy are spent on the deals most likely to close
• Improve lead distribution and tracking
• Effectively process quotes and orders
• Provide remote sales staff with instant access to corporate information
Read more about how Sage CRM's sales functionality can help any business
Customer Service and Support
• Capture and track every interaction with every customer regardless of touch-point
• View and measure call turn around time and understand what is taking longer to resolve and why
• Maintain a complete case history with instant access to all previous issues and customer interactions
• Automatically escalate cases if not closed within certain time frame
Read more about how Sage CRM's service functionality can help any business
Next time - Planning the Project