Sage CRM 2020:  The direction of travel, 2021 and beyond

This article has been promoted by discussion with colleagues ahead of the recording of a session that is due to be published on the Sage Advice podcast.  
Our vision is to provide a great product for customers and partners alike.  We want Sage CRM to be deployed in anyway that our customer needs as part of the Sage Business Cloud.  We are working to make sure that beyond the powerful core features that you'd expect from a modern CRM system we've got APIs that are open, standard-based, and free to developers and ISVs.  We want our APIs to be used integrate Sage CRM beyond the Sage Business Cloud and become part of an ever expanding ecosystem. 
In the immediate future you can expect a real focus on API expansion, improvements to the interface and feature expansion.  There will also be improvements in cloud deployment options, improved security features and a continued attack on the petty annoyances that diminish the user experience.  We want to ensure that the user experience is lifted up no matter device they want to use.
Sage is committed to being a great SaaS company.  Sage CRM is part of that commitment.  Sage CRM integrates both directly and via ISV solutions with Sage accounting products such as Sage Intacct, Sage 200cloud and Sage 300cloud. These all serve the mid market which is Sage CRM's 'sweet spot'. Sage 200cloud and Sage 300cloud are examples of cloud connected products which means that that these products can run in cloud environments.  That environment can be a mix of private, public and hybrid cloud deployment. Sage CRM is intimately integrated with Sage accounting products and has the same road map length as those products.  Sage CRM Customers using Sage 200cloud or Sage 300cloud will continue alongside newer integrations with cloud native products such as Sage Intacct.  
Sage CRM fits into the Sage Business Cloud in the same way as Sage 200cloud or Sage 300cloud.  You can deploy Sage CRM any way that you want.  We are supported on Amazon Web Services, on Azure (officially from 2021 R1) and can use Azure Active Directory Single Sign on, Multifactor Authentication etc.