Banking Feed Rules Dont seem to work


I started using the banking feeds and it works fine, it populates the "Transactions from your bank" box fine.

The problem i have is that its not processing the rules. I have setup two rules and none of them seem to Automatically sync. One uses Reference as "Contains" and the other "Equals". Both ticked with  "review transactions before posting". 

What am i doing wrong please? I am using Direct Feeds and status appears as "Active".

Thanks in advance.


Sage version / Sage 50c Accounts Essentials