More than ever, it is critical for businesses to deliver a superior customer experience or risk losing to the competition. Manual processes slow down sales and marketing efforts and hamper customer service. So, ask yourself: Does your organization struggle with any of these issues?
Whether you suffer from one, some, or all of these challenges, the end result can be a lacklustre customer experience. Making Customer Relationship Management (CRM) tools & techniques the foundation of better business management helps overcome these problems and supports stronger customer-focused strategies, often with the application of fewer resources.
In this two-part article, I wanted to explore the benefits of workflow automation and how it drives user adoption, reduces errors, and improves communication throughout your organization. Well implemented automation can positively impact your overall CRM return on investment (ROI) by supporting the ability to provide fast and consistent customer service and keep customers coming back.
What does workflow automation offer my business?
We all know that errors and redundancy waste valuable time in any process. Workflow automation eliminates those problems and paves the way for smooth processes even in difficult conditions. With a set of predefined and repeatable best-practice workflows in place, you can:
Next time - how Workflow Drives Sales Force Automation