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Sage Thought Leadership Podcast Thought Leader - Will Leach on how small businesses can use behavioral economics principle in their marketing

EdK

17 Mar 2020

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Thought Leader - Will Leach on how small businesses can use behavioral economics principle in their marketing

Less than one minute read time.

Will Leach is the founder of TriggerPoint Design, a leading behavior research and design consultancy specializing in using behavioural economics and decision design to drive consumer decision-making. He is a behavior design instructor at the Cox School... Read the full text.

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Thought Leader - Will Leach on how small businesses can use behavioral economics principle in their marketing

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